Quantum Dots Take Center Stage at Display Week 2025
May 30, 2025
Tour the Nanosys booth at Display Week 2025.
Display Week 2025 was one of the most exciting yet for Nanosys, with a packed booth, award-winning demos, and strong showings from our partners across the exhibit floor. If there was one clear takeaway from this year’s event, it’s this: Quantum Dots are no longer just an enhancement—they’re an essential part of the display ecosystem.
At the Nanosys booth, we focused on telling four key stories: the rising importance of QDs in IT displays, QDEF’s readiness for the demanding automotive market, the momentum behind QD-MiniLED TVs, and our leadership in QD mass production through parent company Shoei Chemical.
If you missed it, here’s a quick tour of what we brought to Display Week this year, and what made it one of our most successful events yet.
IT Displays: Speed, Color, and Clarity
Nanosys team accepting the People’s Choice Award for our Blur Busters metrology demo at Display Week 2025. Left to Right: Harit Doshi, SID Convention's Chair, Jeff Yurek, Ian Khaw, and Matt Espinoza of Nanosys.
At our booth, we focused on a simple but powerful message: QD displays can match the image quality of the latest OLEDs for IT while delivering better value and higher color volume.
To prove it, we brought back our now award-winning Blur Busters motion clarity demo, updated for 2025. This side-by-side comparison of KSF-phosphor versus QD backlights visualized the response time difference in real-time. A red trail behind a moving object clearly showed the limitations of slower phosphors, while the QD display remained crisp and artifact-free. Visitors could also dig deeper with a hands-on station showing what’s happening inside the backlight—and why QDs enable faster response times and richer color.
We were honored to receive a second consecutive People’s Choice Award win for this demo. And with quite a few monitors and laptops across the show floor—many from top-tier brands—sporting QD backlights, it’s clear the industry is taking note.
QDEF for Automotive: Ready for the Road
Quantum Dot automotive display demo at Display Week 2025 with 10,000 lux ambient light.
The future of automotive displays is bright—literally. As in-vehicle screens grow in size and importance, from dashboards to passenger entertainment, so do the challenges of maintaining high color and contrast in harsh sunlight.
We tackled that challenge head-on with a new automotive display demo, showcasing a high-performance QDEF display against a comparable LCD found in premium cars today. Under simulated 10,000 lux ambient conditions, the QDEF display delivered visibly better brightness and color accuracy with 114% NTSC at 1,000 nits and maintaining legibility in extreme lighting. The setup mimicked real-world conditions, including glare and reflectance, giving visitors a tangible sense of how QDEF technology can enhance both safety and user experience.
Importantly, we’re not just simulating readiness for automotive. Our Cadmium-Free QDEF automotive system is engineered to meet rigorous thermal, humidity, and lifetime requirements. At the show we shared reliability data for QDEF films including testing at 105 degrees C and announced our first big design win from a major automotive brand in 2025.
TVs: Pushing for Full QD Transparency
Not all “QLED” TVs are created equal, and we addressed that head-on with a demo illustrating the performance gap between Full QD and so-called “Pseudo QD” sets. As reviewers like RTINGS have begun calling out the actual spectral performance of TVs, we see growing momentum toward transparency and higher standards. Our goal is to make sure the term “QLED” continues to stand for real performance gains.
Using spectral analysis and independent data published RTINGS.com data, we showed how some recent “QLED” TVs deliver less than 5% QD contribution in their backlight—essentially using the name without the performance. In contrast, our Full QD implementation uses 100% QD-based color conversion with no added phosphor, achieving superior brightness, color purity, and motion clarity.
As more reviewers and retailers adopt spectral verification methods, we believe the industry is moving toward a more performance-driven QD labeling standard. Our message is simple: if it says QLED on the box, it should deliver QLED performance
Mass Production at Any Wavelength
Nanosys Cadmium Free QDs available at Mp scale at wavelengths from 521 – 640.
Another key message this year was about manufacturing leadership. As part of Shoei Chemical, Nanosys is uniquely positioned to deliver QD materials—at any wavelength and at true mass-production scale.
Our “Color Engineered at Scale” wall showcased our MP capabilities with a striking display of quantum dots across the visible spectrum, produced at scale by Shoei Chemical. Whether a display calls for 520 nm green or 640 nm red, we can tune and deliver material reliably, repeatedly, and at ton-scale quantities.
This story resonated strongly with panel makers looking to fine-tune display performance to specific product goals—color volume, HDR, energy efficiency—without reinventing their architecture.
Quantum Dot Highlights from the Show Floor
Quantum Dot technology was also on display across the show floor. Major panel makers including TCL, BOE, Innolux, and Tianma showed QDEF MiniLED TVs, notebooks, and monitors—many pushing the envelope on brightness, resolution, and color coverage.
TCL impressed with a 49” 8K 1000Hz QDEF gaming monitor and a 110% NTSC QDEF automotive display, while BOE’s ADS Pro QDEF MiniLED displays highlighted the tech’s high-contrast capabilities. Raysolve and Playnitride each showed jaw-dropping microLED demos using QD color conversion (QDCC), hitting 500,000 nits in some cases.
QDEL displays were also featured from SDC, BOE and Sharp. The demos highlighted different approaches to bringing QDEL to market. SDC showed an impressive 400 nit 18.2” monitor produced using Ink Jet Printing and BOE brought a 7.9” QDEL with 4K resolution made using photolithography. This is the bleeding edge of emissive QD tech—and a preview of what’s coming next.
The Takeaway
As Display Week proved, the future of display is quantum. From faster refresh in IT to wide-gamut in cars and breakthrough performance in large-format TVs, QD technology is shaping the next generation of visual experiences—and Nanosys is proud to be leading the way.